Sensodyne Rapid Relief was a major new product launch for GSK—their biggest in 2018. Offering a unique formulation with stannous fluoride, it helps relieve sensitivity pain fast—in just 3 days.

For the digital launch and activation, we created a campaign around the notion that “speed matters” and framed it within the theme of “Engineered for Speed.” To hit home on the product benefit, we created a series of videos and supporting content around the science of speed, and how it plays a role in everything from sensation to sports—because when it comes to performance, speed matters.

Content across digital channels tied Rapid Relief with technology, innovation and human body systems to further the idea of “Engineered For Speed”.

Few things are as joyful and iconic as ice cream on a hot summer’s day. Unless you suffer from tooth sensitivity. For people with sensitivity, ice cream is often a trigger that leads to jolts of pain. Not fun.

So, to build on our award-winning launch of Sensodyne Rapid Relief, for year two we decided to celebrate the joy of ice cream—without sensitivity pain. Knowing that July 21st was National Ice Cream Day, we used it as an opportunity to create a YouTube masthead to highlight the day and remind sensitivity suffers that in just 2 and a half days, they could get back to biting into what they love. And the cherry on top? 502 MM total impressions, 5.5MM engagements, and 37% increase in search traffic.

Roughly 37 million people are living with HIV, globally. Of those 37 million, nearly 26 million are in sub-Saharan Africa.

Joining forces with (RED), Durex created a limited edition (DUREX)RED condom, released in multiple markets across the globe, in an effort to help address the AIDS crisis. A percentage of the proceeds from the sale of each condom packet go directly to The Global Fund to fight AIDS in Africa.

To help raise awareness for the campaign, we were tasked to create engaging social posts during the holiday season that inspired people to answer the call we set forth: #HaveSexSaveLives

Being naughty for a cause—that’s a win-win with a wink-wink.

Flonase expanded it's family of products with the launch of Flonase Sensimist. For the digital launch, we drove home the product's key benefit—"Gentle Mist. Powerful Relief.", while laddering up to the Flonase portfolio tagline, "Be Greater Than Your Allergies."

The Greater American Roadtrip activation followed our influencer family, The Eh-Bee's, on a cross-country tour of America’s most allergy ridden cities to prove that you can be greater than your spring allergies with Flonase Sensimist. This activation included an interactive game that led to a sweepstakes, rich video units, pre-roll online videos, and a content hub with videos and articles on the Flonase website. 

Building on our core messaging, we continued our partnership with The Weather Channel by branding their allergy tracker on both our site and our rich ad units. We also created animated ads on The Weather Channel's desktop site and mobile app. 

Another interactive game was also created at the start of baseball season to promote Flonase Sensimist as a way to strike out your allergies, when spring allergies are at their worst. 

GuideWell Emergency Doctors launched in the middle of the pandemic as a new neighbor ready to offer Floridians a better option for emergency care. But they needed the 360 equivalent of going door to door to introduce themselves. So we decided to create a friendly brand persona, Dr. Well, to greet the people of Florida—and let them know they could say goodbye to the ER as they knew it. And say hello to GuideWell.

Once people become part of Florida Blue, they become part of a family. But a large portion of Florida Blue’s customers didn’t know about all the benefits available to them. So we created these easy-to-understand videos to help them get a sense of everything they could do with Florida Blue.

Meningitis is a rare but potentially deadly disease. It can strike fast—and be fatal in as little as 24 hours. Those who survive are often left with long-term physical and cognitive disabilities. It’s serious. Luckily, there are vaccines that protect against some strains. But unfortunately, there’s a big gap in awareness, particularly when it comes to meningitis B, which didn’t have a vaccine until recently. So, the word needed to get out—both in the US and abroad.

Oh, and it had to scale to 8 different markets. Each with their own regulatory restrictions and cultural idiosyncrasies, across multiple channels (and specs) from social to OOH. And of course, it had to be done quick. Really quick.

Enter “Missing B”. A concept designed to address the education and vaccination gap around meningitis B, and drive awareness for the new vaccine that covered strain B in addition to strains ACWY. Done with care, with grace, and with impact, we took on the digital execution across multiple channels and markets. And as fast and furious as things were, not only did we accomplish our—and the client’s —goal, somehow we managed to become the digital spearheads of the entire campaign along the way.

Tooth sensitivity and occasional gum bleeding are two common, but frustrating, oral health issues for many people.They’re concerning to dentists, too. And while both need attention, the good news is both problems can be turned around—right at home. That’s why Sensodyne decided to put its tooth sensitivity expertise to work to create a toothpaste that addressed booth sensitivity pain and gum issues at the same time.

For the launch of new Sensodyne Sensitivity & Gum, we created a campaign that highlighted the dual benefits—and put both the patient and dentist in command of the conditions.

Our dentist-centric videos and educational content communicated the benefits of having a dual-action toothpaste, and expressed dentists’ excitement about having a tool that put their patients in control.

In a category where other brands tend to preach, we chose to be real, and let successful quitters do the talking for us. So, we created an interactive, user-generated focused site that turned the spotlight onto successful quitters, people who’ve been there and get how hard it is to quit.

Working with celebrity Chef Michael Voltaggio, we shot a series of quit stories that highlighted the value of support. With :30s running on Spotify, Pandora, and display, we put the call out and collected 100s of successful quit stories. The result? An ongoing interactive celebration of quitters, millions of impressions on social, and triple the normal amount of Nicorette boxes flying off the shelves.

Theraflu Global tasked us to create a digital campaign that promoted both their signature Theraflu hot liquid powders and their new Express Max syrup. Our solution? "Mix It Up" — a wink to how the original product is made, but also a call to action to trying something new. Our :15 second videos were made exclusively for online consumption and along with our rich units and banners, drove to our campaign landing page.

A video series created for Anheuser-Busch as part of their Food & Savor program. The goal of the series was to educate restaurant and retail partners on the art of beer making and food pairing, in an effort to further position beer, and AB InBev brands, as a compliment to any dining experience.

Copywriting/Creative Direction - A promotion-heavy account, the SUBWAY work here covers a wide range of digital projects, including online sweepstakes (where creative execution and program structure had to be created), mini-sites, banner ads and SUBWAYKids.com. Additionally, there are some POP pieces associated with The Hunger Games: Catching Fire. 

Copywriting/Creative Direction - "An Uncommon Opportunity" -  A recruitment campaign for the Asset Management division at Fidelity Investments. The goal was to help attract top-tier talent for both the investment and technology side of the business. The scope of work included a website, branding video, print brochures and a virtual experience.  

Copywriting, digital/print/environmental

Cotton Incorporated partnered with PEOPLE to bring Cotton's 24 Hour Runway Show experience to audiences everywhere by live-streaming the event. The show was streamed on TheFabricOfOurLives.com, PEOPLE.com, InStyle.com, Entertainment Weekly's EW.com and many more. We created the digital experience for TheFabricOfOurLives.com, along with the set/event assets. 

Copywriting/Creative Direction - Brand experience/media launch event for the Keurig VUE brewing system. The experience consisted of various installations that allowed attendees to interact with the brewing system in everyday settings: at home, in the office and at social gatherings. The event also included a Times Square video/animation take over.   

Copywriting/Creative Direction-  Environmental/out-of-home executions for the inaugural PYMNTS.com e-payments industry convention, "The Innovation Project 2013". A Davos/TEDx-like gathering of the best minds in the industry, designed to foster collaboration and innovation. Keynote speakers included, Al Gore, Warren Buffett, Russell Simmons and others. Hosted at Harvard University. 

Environmental/out-of-home executions for the 2014 convention are included as well.

Copywriting - digital and print work, including product descriptions, print ads and coupons.